FREQUENTLY ASKED QUESTIONS
Digital marketing refers to promoting products or services using online channels such as search engines, social media, email, and websites. It includes strategies like SEO, PPC, content marketing, and social media marketing to drive traffic, generate leads, and increase brand awareness.
Search engine optimization (SEO) improves your website’s visibility on search engines like Google. By optimizing content, keywords, and technical aspects, SEO helps attract organic traffic, boost rankings, and increase conversions over time.
SEO (Search Engine Optimization) is a long-term strategy to improve organic rankings, while PPC (Pay-Per-Click) is a paid advertising model where businesses pay for each click on their ads. SEO provides sustainable growth, while PPC delivers instant traffic.
Social media marketing helps businesses engage with their audience, build brand awareness, drive website traffic, and generate leads. Platforms like Facebook, Instagram, LinkedIn, and TikTok allow businesses to target specific audiences and run ads for better reach.
Content marketing involves creating and sharing valuable content (blogs, videos, infographics, etc.) to attract and retain an audience. It builds trust, improves SEO, and drives customer engagement, ultimately leading to higher conversions.